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MacDonald Broadcasting Company – Great Lakes Bay Region

 

Great Lakes Bay Advertising

 

Account Executive

 

MacDonald Broadcasting Company is a locally owned radio broadcaster operating

eight radio stations in the Lansing and Saginaw, MI markets. We have been providing

businesses throughout Mid-Michigan with effective on-air, on-site and on-line radio

advertising solutions for over 50 years. Our Saginaw line-up includes WKCQ 98.1 FM (Country),

WSAG 104.1 FM (Soft Rock), WMJO 97.3 FM (Adult Hits) and WSAM 1400 AM (Soft Rock).

Lansing Stations include WHZZ 101.7 FM (Adult Hits), WILS 1320 AM (News Talk), WQHH 96.5 FM (Urban) and WXLA 1180 AM (Adult Standards).

 

In addition to the radio stations we also own and operate MacDonald Audio a

sound company providing background and foreground music and a variety of sound

reinforcement systems and services for businesses. We are driven by community

involvement, engagement and service. It is a professional yet fun place to work and

grow.

 

The company believes in taking care of their employees and offers a much higher than

average benefit package with profit sharing, recognizes an outstanding employee each

month, supplies training, tools, subscriptions to pertinent publications & organizations to

support their staff.

 

Job Description:

 

The Account Executive position is a B2B outside sales position calling on local

businesses and advertising agencies. You will work with a team of broadcast

professionals totally focused on providing results for clients.

 

Responsibilities/expectations include:

 

• Calling on business owners, key decision makers, advertising agency principles,

  media buyers, promoters and event marketers; this includes established

  businesses and new businesses that you target

 

• Through a consultant approach, an AE will uncover customer wants, needs and

  dreams to build effective solutions to help them achieve their expressed goals

  and objectives

 

• Create solutions, copy and events to help clients

 

• Staying on top of local and industry trends utilizing supplied resources such as

  AdMall and Radio Ad Bureau

 

• Collecting money

 

• Keeping timely and accurate notes on client interaction via In a Box software

 

• Assist in copy writing, although station does offer support via employing

  copywriters and promotional assistance

 

• Attend two set meetings – one sales meeting with staff and a one-on-one with

  supervisor

 

• Meet weekly goals of six Q&A calls, 5 proposals equaling four times revenue

  goal

 

Our top performers are organized individuals who are naturally out-going and possess a

natural talent to communicate with people from all walks of life. They possess a

strong drive to be the best at whatever they do and always bring that positive “can do”

attitude to work everyday. They are proud of their many personal and professional

accomplishments. They thrive on a fast paced sales environment that rewards it’s top

performers with bonuses and public recognition. They know the importance of customer

service and are always willing to go the extra mile for their customers. They are trust

worthy, always on time, honest and dependable team members. They appreciate and

understand business, especially small, entrepreneurial companies. They should be

great listeners, curious, self motivated and accomplished.

 

Required Skills/Experience:

 

• Proven success at cold calling, prospecting and closing business

 

• Work well within a team environment but be driven to achieve personal goals

 

• Local business contacts a plus

 

• Proficiency with MS Office, Power Point, Word and Excel

 

• Ability to attend evening and weekend events as needed, which are few

 

• Able to attend weekly sales meeting and required number of client appointments,

  limited to Mid Michigan

 

• High attention to detail

 

Compensation & Benefits:

 

In addition to higher than average compensation, benefits include Blue Cross Blue

Shield medical coverage, dental, optical paying a high percentage of individual or

family coverage; paid vacation and holidays, 401K, profit sharing, monthly performance

bonuses and car / gas allowance. MacDonald Broadcasting provides extensive training

and support to help sellers achieve a high level of success.

 

MacDonald employees have fun too…community involvement, concerts, client

entertaining, company outings.

 

To learn more and apply contact Cindy at (989) 752-8161 or at: cindytuck@macdonaldbroadcasting.com

 

MacDonald Broadcasting Company is an equal opportunity employer.

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