104 and 92-3 The Bay
The Bay is a mostly un-hosted continuous soft rock station. The programming on the Bay is carried on three dirrerent radio signals.
104.1 WSAG
92-3
1400 AM WSAM
The 92-3 frequency is the bonus FM granted to us by the FCC to support the AM signal at 1400. 92-3 and 1400AM must carry the same programming.
The 104.1 signal was already supporting the 1400AM programming when the 92-3 signal was granted to MacDonald Broadcasting. Now it's trimelcast serves Bay County and Mid-Michigan.
The Bay has a hosted morning show during the week and a hosted mid-day show on Saturdays.
Music programming is generated locally in Saginaw.
© 2026 WKCQ-FM, MacDonald Broadcasting
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