What's the Michigan angle of the story you're doing? 

If the content isn't about our community or didn't happen in our state, how can you frame it from a Michigan perspective?

Lets make the assumption that if 19% of American's are traveling for a holiday, thats 19% of MICHIGANDERs are traveling.

"Jared Goff would not have missed that pass last night on Monday Night Football.  The Raiders beat Houston for the last wild card seat.  The Lion's take on Philly this Sunday."

"The world record for snapping cucumbers in half is 35 on 60 seconds.  John Smith of Ohio is the new world record holder.  We need to bring that record back to Michigan!" 

"Luke Combs just announced his tour for next year.  No Michigan stops yet so we have to road trip in Indianapolis next summer!"

When your content isn't about or from Michigan, bring  it home for our listeners.  

Remember: You should be doing 1 piece of LOCAL, MICHIGAN content per hour!