MBC On-Air Success factors
Self-Assessment – After every break on air, ask yourself, “How could that have been better?”
Brand – We are graded on recall. Say our station’s name often and organically.
Tease – The art of hooking listeners into listening longer.
Prep – Find the great content our listeners want to hear about.
Rehearse – Practice EVERY break you do out oud, before you do it.
Localize – Great local content is great but rare. Localize all content and we win.
Prove You’re Live – How can you subtly or overtly remind the audience YOU ARE LIVE!
STSTS – Start the song, then speak. No cheating. Keep forward momentum.
Sell New Music – unfamiliar music can be a tune out. Sell it! Show your passion.
Post/Interact – Add content to our station’s CB/Insta pages once per shift. Respond to listeners.
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