The YOU FACTOR is about placing the listeners interest before your own. Many DJs get the impression, especially in our podcast age, that they are the STAR of the moment. All their content is based on their perspective alone. While that is reasonable for someone's "show," we have the HOST philosophy.
You're the HOST of a party, not the STAR of a show.
Simply put, say YOU more than you say I. Say YOU 3X more. Start with YOU, end with YOU. Slip an I in the middle.
Content breaks can start with... HAVE YOU....?
Remember, Listeners are grading, judging the content you provide. The second they feel like there's nothing in it for THEM, they are out.
Leading with a YOU can help because you're starting by saying, "this is about you..."
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